Chris King Releases 3D Violet Components for 2023
April 14, 2023 - Portland, OR - 35 years after its first appearance, Chris King Precision Components is bringing 3D Violet back as a component color for the 2023 season. First introduced in 1988, the vibrant hue was King’s first real “color” following the original silver and black headsets the company became known for.
Inspired by BMX culture of the ‘80s, 3D Violet became a runaway success for King and launched the colored anodization program that has been a cornerstone of the company’s aesthetic ever since. “3D” in the color’s name refers to a specific, stock anodization color. It has no actual three-dimensional effect, nor will it cause the user to shift into a third dimension (probably).
“Over the years, we’ve produced a variety of eye-catching colors,” says Chris King Design Manager Jay Sycip. “Having introduced several matte finishes recently, we decided it was the perfect time to bring back a classic, highly requested color, and 3D Violet was the standout choice.”
King will officially launch 3D Violet at their upcoming Guest House event, hosted by Santa Cruz Bicycles, on April 18th, where a variety of builders will display custom bikes with 3D Violet headsets, bottom brackets, and wheelsets. 3D Violet will be available in all of Chris King’s current product offerings for 2023, including the recently re-introduced Boost 6-Bolt hubs. Pre-ordering is open now for all Chris King retailers, builders and distributors, product will begin shipping in June.
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